Words that Work

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    Joanne Epstein

    Freelance English Copywriter & Strategic Planner

    Marketing and Advertising | Le Mans Area, France, FR

    Summary

    Tell your story, build relationships or simply get to the point (of sale) with strategic concepts and copy for international brand communications.
    
    Inspiring. Inventive. Effective. In print, digital or on video.
    
    20 years' experience with agencies in London and Paris has kept me on my toes.

    Experience

    • May 2002 - Present
      Strategic English Copywriter / Freelance
      Digital Services: Copy & concepts for international website restages, minisites, landing pages, banners, newsletters & videos for agencies and clients including Adfinitas (Action Against Hunger) , Fullsix (Biotherm, Railteam Nexans, Turbomeca) Megalo-company (Bvulgari, Shiseido), McCann Paris (L'Oréal, Dymo), Proximity (Wella), Publicis Dialog (Dior), Purple Associates (Altavia), Six & Co (Olay) and the Perche Natural Park. Press & PR Services: International consumer brochures, leaflets, flyers, whitepapers, press packs & POS for agencies and clients including Avec des Mots (LVMH), Euro RSCG (Orange, Neumann International), Fullsix (Etam, Biotherm, Nexans), I & E Consultants (Parker, Papermate, Rotring, Waterman) and New BBDO (Nissan - Micra, Cube, 370Z, GTR, Qashqai, X-Trail...) Transcreation Services: Translation and adaptation of brochures, leaflets, POS material & tv scripts for agencies and clients including Context Writers (VerbierBook, Geneva Transport), CLM-BBDO (Mars, M&Ms, Tag Heuer), Publicis Dialog (Hygena, BNP), TAG Worldwriters (Grimbergen, Guerlain, Kinder, La Vache Qui Rit, Nestle Professional, Rochas...) + Strategic Planning including brand analysis, digital trendwatch studies and communication concepts for Agence Five, Freethinking, Publicis Conseil & the Conseil Generale de L'Orne.
    • Jan 1997 - Jan 2002
      Senior Strategic Planner / Publicis Consultants/Conseil/Dialog
      Qualitative market research, consumer trend studies and brand analysis to define image, identity, positioning and creative communication concepts for new business prospects and existing clients. Development and production of proprietary consumer insight tool Context Analysis ™ (based on multi-local interpretations of key editorial themes in consumer magazines). Elaboration and presentation of brand communication platforms in collaboration with commercial and creative teams. Barbara, Caroll, Renault, Lalique, Futuroscope, Swarovski, SFR, Dim, Lancôme, Crystal D'Arque...
    • Oct 1995 - Dec 1996
      Senior Consultant / Lynne Franks PR
      Conception and development of PR initiatives for youth sector clients. Co-construction and presentation of strategic communication platforms. Planning and coordination of client-sponsored competitions (fashion, photography, travel-writing, graphic design) in partnership with national newspapers and magazines. Copy origination for press releases and advertorials. Organization of sampling activities at music and fashion events and retail outlets. Absolut Vodka, Coca Cola, Sub Zero...
    • Dec 1991 - Dec 1994
      Senior Account Manager / TBWA / Livewire
      Development and management of advertising, PR and promotional campaigns for youth sector clients (sampling events, creative competitions, fashion shows, club nights.) Media relations. Event coordination. Copy creation. Research, analysis and presentation of youth market trends for new and existing clients. Absolut Vodka, Black Bush Whiskey, Grolsch Lager, Kodak...
    • Jan 1994 - Sept 1994
      Researcher / Freelance
      Research, writing and fixing + conception and implementation of promotional projects for TV, radio and editorial productions in London and Paris. Diverse Productions (The Little Picture Show) Polygram (Spoken Word,) Time Out Magazine (Paris) Freedom Films (syndicated features), Radio Nova (Paris), BBC (The Travel Show).
    • Jan 1991 - Dec 1991
      Researcher / Writer / BSB TV / The Power Station
      Research and production of The Swing Shift, a daily music and talk show presented by Suggs (guest search, content development, running orders, scriptwriting) + creation and development of Sneak Preview, a late night video show dedicated to up-and-coming talent supported by the NME.
    • Dec 1988 - Dec 1990
      Account Manager / Writer / PPM RadioWaves / Transworld
      Coordination and management of syndicated radio programmes and promotions on behalf of client-sponsors. Sponsorship management, radio station affiliation, production assistance at live events and in-studio, script-writing & new business development. Pepsi (The Pepsi Challenge, The Pepsi Boombox Roadshow) Heinz (End of The Decade series - winner of the New York Radio Award), Memorex (Rock Special), The Sunday Telegraph (7 Days) Continental Airlines (The Marvin Gaye Story)
    • Nov 1987 - Dec 1988
      Account Assistant / Glasshouse Productions
      Research and promotion of sponsored radio features (auditive advertorials on travel, beauty, home-care etc.) syndicated across the UK’s independent radio network.
    • Oct 1986 - Oct 1987
      Production Assistant / Phoebe Philipps Editions
      Publishing logistics for full-colour art and history books (Ivory, The Plantagenet Chronicles, Pack Up and Paint, Beowulf)

    Education

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